The rebrand process took about five months from start to finish – including a full shop fit. The main changes are to the branded shop, access to business systems and cheaper subscriptions to portals such as Rightmove and Zoopla.
The process includes due diligence, educating the franchise owners about the brand, marketing changes like a new website and creating a new business development plan to evolve the business.
The transition from being an independent agent to becoming part of a national franchise brand requires sensitivity. The Let It branding was created by the owners and the changes, although exciting, can be an emotional and challenging time.
The biggest obstacle when rebranding is the shop fit – we do everything we can to ensure the business continues to run smoothly while we renovate your office to meet the corporate specification. Rebranding a ‘live’ office comes with its own challenges because the shop fit needs to fit around the running of the office. This might seem daunting; however, consideration is given to this process to make as little impact as possible on the day to day running of the business.
Since rebranding to Whitegates, the Newark team has developed a sales marketing plan and also recruited a dedicated Sales Manager.